A Laker Legacy: Three Generations of GVSU Football

For Carson Hein, the dream of playing college football at Grand Valley State University has been years in the making. The Spring Lake High School standout, Class of 2025, recently committed to the Lakers, following in the footsteps of his father, Aaron Hein, and grandfather, Jim Schaap, a Spring Lake graduate from the Class of 1970. The family’s deep-rooted connection to GVSU football now spans three generations, marking an incredible legacy of dedication, perseverance, and passion for the game.

A Dream Realized

“Earning the opportunity to play college football at Grand Valley is a dream come true,” said Carson. “I’ve been going to Grand Valley football games since I was in diapers, and I always thought it would be amazing to have the opportunity to play there. Seeing my hard work pay off is incredible, but this is just the beginning. I want to make my own mark and create my own legacy.”

Carson’s parents, Aaron and Brooke Hein, saw his love for the game develop early. Though he played multiple sports, football captured his heart. As he entered high school, his drive intensified, setting ambitious goals and relentlessly pursuing them. Aaron recalls seeing a shift in Carson’s mindset, especially during his junior season when his performance caught the attention of college recruiters.

“We always thought he had potential to play at the next level, but watching him during his junior season, we realized his dream might become a reality,” Aaron said. “Even though Grand Valley is a big part of our lives, this needed to be Carson’s decision. He had to prove himself, and when he earned that scholarship offer in July, it was an incredible moment.”

A Family Tradition

For Brooke, Carson’s commitment to GVSU was particularly emotional. Her father, Jim Schaap, played football at Grand Valley and remained a devoted fan throughout his life. He passed away in December 2022, but his presence is still felt within the family.

“My dad bled Laker blue for close to 50 years,” Brooke said. “I know he is beaming with pride that his grandson chose his alma mater.”

While Carson is proud to be part of this storied tradition, he is determined to make his own impact. “I bring a strong work ethic and leadership qualities to Grand Valley football,” he said. “I believe a rising tide lifts all boats, so I always try to improve myself while also building up the culture around me.”

Lessons Passed Down

Beyond football, the lessons passed through generations have shaped Carson into the person he is today. For Aaron, watching Carson develop as a player and a young man has been one of the greatest joys of his life.

“He’s battled through injuries, faced challenges head-on, and never wavered in his commitment to his goals,” Aaron said. “What I’m most proud of is the amazing young man he has become. He is a natural leader, and people just want to be around him. He also excels in the classroom, carrying a 4.1 GPA.”

Aaron himself learned valuable lessons from Jim, who was known for his infectious personality and humor. “Jim was the type of guy you always wanted to be around, and I see a lot of that in Carson,” he said. “That translates to his leadership on and off the field.”

When asked about the best advice passed down through the family, Carson kept it simple: “You reap what you sow.”

For Aaron, it’s about relentless goal-setting. “Tell the universe what you want to achieve and work until you achieve it,” he said.

Brooke’s advice reflects the family’s unwavering work ethic: “Keep your head down, always do what’s right, lead by example, and do the work.”

As Carson prepares to take the field for GVSU, he carries with him not just the legacy of his father and grandfather, but also the lessons, values, and determination that have been instilled in him since childhood. The Hein-Schaap Laker legacy continues—stronger than ever.